About TAPP

Program Description

USAID-TAPP was a five-year program supported by the American people through the United States Agency for International Development (USAID). The program increased smallholder incomes, improved nutrition, and expanded markets through agricultural innovation and commercialization.

Goals and Objectives

The primary goal of USAID-TAPP was to increase incomes of smallholder farmers through enhanced productivity, increased investment, and improved market systems. Specific objectives included:

  • Raising the incomes of 40,000 smallholder farmers
  • Increasing yields of targeted products by 45 percent
  • Providing training in agricultural productivity to over 50,000 individuals
  • Leveraging $13 million in new client and counterpart investments
  • Generating over $35 million in incremental agricultural sales

Geographic Focus

USAID-TAPP developed clusters of commercial farms, smallholders, and agribusinesses in areas with high agricultural potential. We targeted fresh and processed fruit, vegetables, flowers, and spices in: Arusha, Kilimanjaro, Lushoto, Morogoro, Zanzibar, Unguja, Pwani, and Manyara. In addition to these target zones, the program worked with partners and the Government of Tanzania in the SAGCOT regions of Iringa, Mbeya, and Njombe.


USAID-TAPP linked smallholders to commercial partners, building valuable relationships that promoted horticulture as a sustainable business and a means to achieve food security. The program also worked with primary counterpart, the Tanzania Horticultural Association (TAHA), to enact policy reform and expand horticultural services. Using subcontracts and grants with commercial entities and NGOs, we delivered technical assistance and business development services to provide additional support to smallholders.

Key Interventions

In conjunction with local partners, USAID-TAPP carried out the following activities to achieve stable increases in smallholder incomes and foster sustainable food security with higher nutritional standards:

  • Increased availability of food by improving productivity, crop volume, quality, and variety
  • Expanded access to food through income generation from improved sales of horticultural products
  • Raised accessibility of inputs and financial products for farmers while reducing logistics costs
  • Improved market delivery systems to create new buyer linkages and expand access to local, regional, and export markets
  • Boosted smallholder household nutrition through product diversification
  • Decreased vulnerability of populations by improving adaptation to climate change and market fluctuations
  • Transferred technology and business skills to farmers through extension services, trainings, and field days
  • Enhanced institutional capacity in Tanzania's public and private sectors

In addition, activities to address the impact of HIV/AIDS in rural communities were integrated into USAID-TAPP's interventions and there was a strong emphasis on encouraging women and youth to better understand the potential of horticulture as a business.

Fintrac Inc., the US consulting firm that implemented USAID-TAPP, drew on its worldwide experience in integrating smallholders into local and international value chains to create a sustainable force in Tanzania that greatly increased food security, reduced poverty, improved nutrition and health, and strengthened Tanzania's presence on the world stage.