About TAPP

Program Description

USAID-TAPP is a five-year program supported by the American people through the United States Agency for International Development (USAID). The program is increasing smallholder incomes, improving nutrition, and expanding markets through agricultural innovation and commercialization.

Goals and Objectives

The primary goal of USAID-TAPP is to increase incomes of smallholder farmers through enhanced productivity, increased investment, and improved market systems. Specific objectives include:

  • Raising the incomes of 40,000 smallholder farmers
  • Increasing yields of targeted products by 45 percent
  • Providing training in agricultural productivity to over 50,000 individuals
  • Leveraging $13 million in new client and counterpart investments
  • Generating over $35 million in incremental agricultural sales

Geographic Focus

USAID-TAPP develops clusters of commercial farms, smallholders, and agribusinesses in areas with high agricultural potential. We are targeting fresh and processed fruit, vegetables, flowers, and spices in: Arusha, Kilimanjaro, Lushoto, Morogoro, the Coastal Strip, and Zanzibar. In addition to these six target zones, the program works with partners and the Government of Tanzania in the SAGCOT regions of Iringa, Mbeya, and Njombe.


USAID-TAPP links smallholders to commercial partners, building valuable relationships that promote horticulture as a sustainable business and a means to achieve food security. The program also works with primary counterpart, the Tanzania Horticultural Association (TAHA), to enact policy reform and expand horticultural services. Using subcontracts and grants with commercial entities and NGOs, we deliver technical assistance and business development services to provide additional support to smallholders.

Key Interventions

In conjunction with local partners, USAID-TAPP carries out the following activities to achieve stable increases in smallholder incomes and foster sustainable food security with higher nutritional standards:

  • Increase availability of food by improving productivity, crop volume, quality, and variety
  • Expand access to food through income generation from improved sales of horticultural products
  • Raise accessibility of inputs and financial products for farmers while reducing logistics costs
  • Improve market delivery systems to create new buyer linkages and expand access to local, regional, and export markets
  • Boost smallholder household nutrition through product diversification
  • Decrease vulnerability of populations by improving adaptation to climate change and market fluctuations
  • Transfer technology and business skills to farmers through extension services, trainings, and field days
  • Enhance institutional capacity in Tanzania's public and private sectors

In addition, activities to address the impact of HIV/AIDS in rural communities are integrated into USAID-TAPP's interventions and there is a strong emphasis on encouraging women and youth to better understand the potential of horticulture as a business.

Fintrac Inc., the US consulting firm implementing USAID-TAPP, is drawing on its worldwide experience in integrating smallholders into local and international value chains to create a sustainable force in Tanzania that will greatly increase food security, reduce poverty, improve nutrition and health, and strengthen Tanzania's presence on the world stage.